Social Media is all about your customer and how you can help them. If you’ll successful on social media, you’ll have an opportunity to interact with your customers one-on-one.
Step into their shoes and try to see with their eyes. What do they need, what things they want to do. Map your customers and figure out what kind of content helps you to get close to them. This will be a combination of blogs, videos, forums, posts etc… The most important thing is to go where the customers are, don’t make them come to you.
Thanks to social media you can improve and generate new leads. Who has indicated interest in your company’s products or services and giving you their information in same way like:
- Filling out a form;
- Completing an online survery;
- Requesting a Demo.